Clear visual breakdown: for every $100 earned, see how much flows to salaries, operating costs, government taxes, EPS profit, and your share.
Profit Conversion
$27.6/ $100
High profit margin business
Human Capital & Talent
$18.0/ $100
Workforce salaries, engineers & talent
Earnings Per Share (EPS)
$8.98/ share
Annual profit generated per stock unit
Shareholder Payout
$21.3/ $100
Direct cash dividends & buybacks
Multi-Stage Money Stream (Sankey Flow)
Hover or drag nodes to inspect connections and money volumeMode: Every $100 Company Sales
Revenue
Materials / Production
Human Capital (Talent)
Government Taxes
Net Profit / EPS
Dividends & Reinvestment
Topline Money Inflow100.0%
Gross Commercial Revenue
$100.00per $100 sales
For every $100 collected by Apple Inc. from customers and clients globally.
Raw Materials, Energy & Inventory51.2%
Direct Production & Materials (COGS)
$51.21per $100 sales
Direct physical costs required to produce the company's products, chip fabrication, server components, or merchandise.
Salaries, Benefits, R&D & Talent18.0%
Human Capital & Engineering Workforce
$18.00per $100 sales
Compensation paid to software engineers, technicians, designers, operators, and staff driving the business forward.
Cloud Servers, Sales, Marketing & Legal19.9%
Operating, Tech & Administrative (SG&A)
$19.93per $100 sales
Essential business operations including data center infrastructure, global marketing, compliance, and office facilities.
Interest to Bank Lenders & Bondholders1.5%
Debt Servicing & Financing Costs
$1.50per $100 sales
Cost of borrowed capital. Lower interest outlays indicate low debt dependency and strong financial solvency.
Direct Corporate Tax Paid to State5.7%
Government Corporate Taxes
$5.65per $100 sales
Statutory income taxes contributed to national infrastructure, roads, defense, and public governance.
Pure Profit Belongs to Shareholders27.6%
Net Bottom-Line Profit (EPS Engine)
$27.60per $100 sales
The ultimate earnings of the company. This forms your Diluted EPS ($8.98/share) and belongs entirely to equity owners.
Cash Deposited to Investor Bank Accounts3.3%
Direct Cash Dividends
$3.28per $100 sales
Actual liquid profits credited directly into your brokerage or bank account as passive dividend cash flow.
Reduces Share Count to Elevate EPS18.0%
Share Repurchases (Buybacks)
$18.04per $100 sales
The company buys its own shares off the market and retires them, making your remaining shares represent a larger slice of future profits.
Reinvested in New Factories, AI & Tech1.9%
Capital Expenditure (Growth CapEx)
$1.89per $100 sales
Long-term capital assets purchased: next-gen server clusters, robotics, retail stores, or production assembly lines.
Retained Earnings on Balance Sheet6.3%
Treasury Reserves & War Chest
$6.28per $100 sales
Cash reserves stored in bank deposits, treasuries, and safe liquid investments to withstand crises and fund sudden strategic acquisitions.
Shareholder Capital Simulator: Where Does Your Investment Go?
Select or type any investment amount to see how much commercial activity and earnings your money commands in Apple Inc..
Your Investment:$50,000 (~146.0 shares at $342.37/share)
Annual Revenue
$4,751
Generated by your capital
Human Capital
$856
Engineers & staff salaries
Taxes Paid
$269
Public infrastructure
Your Net Earnings
$1,311
Annual profit earned by you (2.6% yield)
Cash Dividend
$156
Direct cash to your bank
Growth CapEx
$89
Reinvested in tech & expansion
How to read this flow diagram as an investor:Revenue represents gross sales ($100). Before any profit can reach you, the company must first pay suppliers (COGS), its workforce & engineers (Human Capital), rent & technology (SG&A), lenders (Interest), and the government (Taxes). What remains is Net Profit (Diluted EPS). Healthy companies divide this profit between Cash Dividends, Share Buybacks (retiring shares to boost your percentage ownership), and CapEx Reinvestment to build new capacity for future years.
Key Fundamentals & Ratios
Real-Time Screener Matrix
Market Cap
$435346.0 B
Large Cap
Current Price
$342.37
-0.52% today
52W High / Low
$355.38 / $243.42
Past 52 weeks historical
Stock P/E
38.1
Forward: 32.2
Book Value
$7.71
Price to Book: 44.39x
Dividend Yield
0.32%
Annualised distribution
Return on Equity (ROE)
142.3%
Shareholder returns efficiency
1-Year Return
+27.53%
52W change percent
52W Low: $243.42Current price sits at 88% of 52W range52W High: $355.38
About Apple Inc.
Consumer Electronics & EMS
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories, including Apple Watch, AirPods, Beats products, Apple Vision Pro, Apple TV 4K, HomePod, and Apple HomeView, as well as Apple branded and third-party accessories. It also provides advertising services comprising third-party licensing arrangements and own advertising platforms; AppleCare and cloud services; and payment services, including Apple Card and Apple Pay. In addition, the company operates App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Further, it provides digital content through subscription-based services, including Apple Arcade, a game service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience; Apple News+, a news and magazine service; and Apple TV, which offers original content and live sports. The company sells its products and resells third-party products through its retail and online stores, and direct sales force; its services through its various service platforms; and third-party cellular network carriers and other resellers. It serves consumer, small and mid-sized business, education, enterprise, and government markets. The company operates in North and South America, European countries, India, the Middle East, Africa, China mainland, Hong Kong, Taiwan, Japan, Australia, New Zealand, and rest of Asia. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
TTM Revenue$41898.0 B
Net Profit Margin27.6%
Operating Margin31.1%
EPS (Trailing)$8.98
Peer Comparison
Comparing Apple Inc. with leading competitors in Consumer Electronics & EMS (US Market)
Data Provenance & Regulatory DisclosureSource: U.S. SEC EDGAR (Form 10-Q/10-K)
Quotes are delayed by at least 15 minutes. Fundamental balance sheet and income metrics for Apple Inc. are derived directly from primary audited filings on Form 10-K filed with the U.S. Securities and Exchange Commission (SEC EDGAR). This content is provided strictly for educational and portfolio analytics purposes, and does not constitute investment advice or Buy/Sell recommendations.
